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Kurze Notizen dazu, was sich in Werbung, Suche und Social Media verändert, und was das für Ihr Unternehmen bedeutet.

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Meta Ads · 6. Oktober 2026

Meta Is Giving AI More Control Over Advertising

Meta Is Using AI to Plan, Create, and Optimize Advertising Campaigns Meta is expanding its use of artificial intelligence across advertising.

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AI · 5. Oktober 2026

ChatGPT Is Opening a New Channel for Advertising

ChatGPT Is Becoming an Advertising Platform: What Does This Mean for Businesses? ChatGPT is increasingly entering the world of advertising.

Performance Marketing · 5. Oktober 2026

AI Is Changing How Advertising Results Are Measured

Advertising Is Getting Smarter, But Measurement Is Becoming Even More Important One of the most interesting changes in digital marketing is not only how advertisements are created.

SEO · 20. Mai 2026

Google Is Changing How Search Works

Google Search Is Entering a New Era: What Should Businesses Know? The way people search for information on Google is changing.

Social Media · 6. Oktober 2025

Instagram Is Pushing Marketing Further Toward Video

Instagram Is Becoming Increasingly Video-Focused: Should Businesses Change Their Strategy?